As an eCommerce business owner, there is a good chance that you are familiar with Instagram’s power and popularity. Check out some ideas for Instagram videos that are helpful for driving eCommerce sales. The growth of Instagram is apparent as its user community numbers more than 1.16 billion and it is believed to be the fastest-growing social media platform with highly engaged users.

Instagram has changed the way people shop and what they like to buy fast since its popularity. With the advent of Instagram’s visual-sharing platform, it has become a great platform that customers can use to research and discover new products online. More than 83% of Instagram users find new products or services on the platform. In the present day, Instagram is a very competitive social media platform, which means that eCommerce businesses should turn to Instagram to display their creativity in order to stand out. As it turns out, there is an effective solution to the problem: Instagram videos are helping to drive eCommerce sales. 

Showcase a number of products 

The Instagram videos you create showcasing your products, whether you’re in the fashion or cosmetic industry, can help to attract new customers and retain existing ones. In the study, 72% of customers preferred video advertisements when learning more about a product or service.  A video allows your prospects to learn more about the products you are selling while they are in the awareness stage, whether they are novices with your business, or they are more experienced and trust you. There are several different kinds of Instagram video formats that you can use to showcase your products, such as Stories, video posts, Reels, and longer-form IGTV videos. Small and large businesses can create product videos using this method. Adding relevant royalty-free audio files to your Instagram video – thereby adding depth to visual content – has proven to be a great way to increase your video’s audience’s satisfaction and make them feel more satisfied after watching it.

Release a new product

Launching new products is an important step for eCommerce firms, but it is equally important to promote them. In order to increase your potential customers, you must let as many people know about your new product as possible. The announcement of a new product launch is another Instagram video idea that can drive eCommerce sales.

Create a short Instagram Story video to drive attention and encourage viewers to save the date for the event. This is an effective way to create a sense of urgency. Your Story could also contain a reminder that interested viewers will be notified once your product becomes available.

Live Q&A with niche experts

There is nothing better than organizing and running Q&A live sessions with niche experts who are able to answer all of your questions in real-time in order to soothe potential clients’ fears and capture their attention. IGTV now supports saving Live videos! Even if your customers will not be able to attend the live session, don’t worry. You can share the content again or post a Story that makes them aware of the saved video that can give them more information about your product. Plus you can boost your videos when you buy Instagram auto likes and get your brand heard among a large number of people in the community. It would be helpful if you could post an Instagram update with all the details about your upcoming online Q&A live session so that your followers are aware of it beforehand. You might find it helpful to prepare a few tips on how to prepare for your Q&A session at your next event:

During your live stream, you should ask your audience for questions they may have about your product 

Identify a niche expert who can represent your firm in a positive light

Live streaming FAQ pages can be repurposed for live events

Plan ahead and Publicize your live broadcast

It will make the stream more effective if we hire a moderator who is capable of keeping an eye on all the questions during the session


There is a booming market for Instagram shopping, which means that businesses using the platform to drive sales are finding it a very effective marketing tool. As Instagram videos are becoming increasingly popular as a tool for advertising, you may be able to expand your business to a new level as customers desire videos from brands they follow on social networks.