Is it more effective to share Reels or IGTV? Are Reels and IGTV synonymous? How about narratives? These are only three often asked questions by companies about Instagram video formats. The fact is that Instagram’s algorithm is continuously altering in response to how users engage with content. As a result, you must stay current on the newest trends and developments to be relevant on Instagram. One thing is sure: if you aren’t generating video content, your engagement levels would be near-zero. It’s an absurd notion, given that the social network began with just static pictures. This article will clarify if you’re unclear whether to utilize Reels, IGTV, or Stories to post videos on Instagram – or even what the difference between them is.

Let’s start by identifying each of the following categories of Instagram video content:


IGTV is a platform for lengthier, professionally produced videos. If you utilize the online uploader, you may submit videos up to 60 minutes in length. People sometimes compare IGTV to YouTube since it provides a platform for users to explore in-depth information, such as how-to videos or instructive films. Naturally, there are particular distinctions between IGTV & YouTube. For starters, all videos on IGTV are vertical — similar to a selfie. Whereas YouTube is vertical, like a movie.

Additionally, YouTube is more of a search page than IGTV. Users discover content on YouTube in a similar fashion to how they find out information on Google – they are seeking data and may pursue a path to specific other videos. The discovery is less linear with IGTV.

A critical distinction between IGTV videos & Reels or Story is their inability to be discovered on Instagram. When there is an IGTV app for browsing all IGTV content producers and companies, the only convenient method to access IGTV content while scrolling through Instagram is to go straight to someone’s profile. If you want to get more views for your IGTV videos, you can buy IGTV views and grab millions of eyeballs for your content.


Instagram’s answer to TikTok clips is Reels. Their primary objective is to entertain, and that is why they are restricted to fifteen seconds in duration. The native’s editing functionality is a nice feature of Instagram Reels. You may speed up (or slow down) your footage, apply filters, mix in audio, add a voiceover, and more. Additionally, reels are far more searchable on Instagram than on IGTV. While they lack the visibility that Stories enjoy at the top of the Instagram application — more on that later – they are frequently included in the Discover area. The app’s primary navigation bar even has a Reels tab. While Reels initially struggled, Instagram has found a winner by concentrating on how users interact with them. Therefore, you must create reels to buy Instagram reels views and gain a solid following.


If you’re looking for similarities, Instagram’s Stories feature is more analogous to Snapchat. Stories are not limited to video material; they can also consist of static photos, text, or other animated stuff. It’s worth noting that Stories are considerably more engaging than IGTV or Reels. While you may like & comment on Reels & IGTV films, Stories enable you to build polls, employ timers, embed posts, and solicit an immediate reaction from your audience. You could even go live using Stories, just as you do with Facebook Live.

Additionally, Stories are the highest discoverable of the three genres of video. While Reels have their tab in the Instagram application and are searchable, Stories are prominently shown at the top of the screen when you open Instagram. They are impossible to overlook.


Instagram has evolved significantly over several years, and companies that fail to adapt are left behind. The fact is that Instagram is constantly experimenting with new methods for users to share & interact with content to keep users on the site longer and generate ad income. IGTV, Stories, & Reels are adaptations of other popular social media platforms — a strategy for Instagram to maintain its position as the most-scrolling site.